National Library of Scotland

For this project, I designed a visual brand for the National Library of Scotland’s ‘Collections in Focus’ exhibition.

The design focuses on a camera lens as a frame. Bordering each poster with this frame will provide brand continuity between different art pieces as well as a strong visual link to the theme of the exhibition.

A vibrant colour palette was then used to highlight the text in each poster and not blend into the featured art pieces. This will help gain attraction when marketing the posters/ billboards as well as encourage all generations to see the exhibitions.