YCN Award Winner
The YCN summer brief was to help the mortgage company Habito to celebrate 2020 Halloween. The results of this ended up winning an award.
It’s a no brainer campaign centres around a zombie searching for it’s own resting place. The illustrations were pitched to be fun and friendly as opposed to typical horror. This is much like Habitos current logo design.
Being in a time of Covid, this campaign also had to consider a more seclusive form of advertising.
This lead to the Habito Zombie masks that could be received in the post. This would encourage an Instagram story with customers posting #itsanobrainer
As part of this campaign, branded chocolate bars were proposed as a way to spread the name of Habito to other potential customers. They would be called ‘Trick or Treat’ bars.