Habito Halloween
YCN Award Winner
Brief: Develop a Halloween campaign for Habito, a mortgage company.
It’s a no Brainer is a campaign centred around a zombie’s quest to find its perfect resting place. The illustrations were designed to be enjoyable and approachable, deviating from the typical horror genre. This illustration approach is like Habito’s current logo design which is a key with wings. Below is the campaign’s slogan in a brain-like font. This is meant to be fun and silly, reflecting the tone of the campaign.
The primary advertising poster features a zombie’s hand reaching up, holding Habito’s key logo. The background is dark blue, which is Habito’s signature brand colour. This choice was made to differentiate the brand, even though it has a different visual identity.
Since the campaign was to be launched during Covid, I had to adapt to a more secluded advertising approach. As a result, the Habito zombie masks were created, which could be delivered via post. This encouraged customers to create Instagram stories using the hashtag #itsanobrainer
Subsequently, I considered internal advertising within the company and potential marketing opportunities for our existing clients. To promote Habito while capitalising on the Halloween theme, branded chocolate Trick or Treat bars were proposed. There are also ways to use the already existing poster design in other items such as a website, pen and tote bag.
